Download Centre

Insight Series

• Successful SEO Insights
  A handy guide to understanding the basics of SEO (search engine optimisation) with tips on things you can implement immediately

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Exclusive Vodcasts

• Crisis Communications Management - an insight by Donald Steel, Chief Communications Advisor, BBC UK
  Donald Steel talks to IQPC on how the nature of social media has changed into one of social awareness as well, and how companies and brands needs to harness the power it has to influence geo-political mindsets.
• Digital Marketing Trends Interview -Exclusive interview with Yousef Tuqan Tuqan of Flip Media & Alexander McNabb of Spot
  Exclusive interview with Yousef Tuqan Tuqan of Flip Media & Alexander McNabb of Spot On PR on the digital marketing trends, issues, concerns and future in the Middle East. Hear these leaders in the industry as they elaborate on what works, what doesn't, what should. They take on subjects like ROI, Arabic marketing, social media, PR in the age of social journalism and more.

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Featured Case Study

• Case study BURGER KING ® metrics and measurement
  by Reem Bishr, Marketing Manager, Burger King and Ziad Khammar, Managing Director, Madison Digital

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Articles

• The top 10 commandments of social media
  The proliferation of online users and accompanying social media networks in the last three years can confuse, bemuse and excite in equal measure. There are some basic considerations for effective social media engagement.”
• The Gamification of Social media
  Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves.
• Tracking the KPIs of Social Media
  Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line.

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Report

• Business Opportunities in the digital marketing industry of Africa

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Whitepapers

• DMMA's Essential Digital Marketing Guide for South Africa
• DMMA's Report on the Trends in Digital Marketing in South Africa

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Featured Presentations

• How to build a social brand by Jad Hindi and Fadi Khater
• The quick run SEO by Mazen Abou Hatab Joob.com
• How to turn search into sales by Tarek Elsherif Millennium and Copthorne Middle East Holdings Limited
• Aramex Case Study by Lina Shehadeh
• How Jackys Electronics case study by Merdith Tuqan and Ashish Panjabi
• Engagement and experience through mobile marketing by Noah Chancellor Saudi Telecom Company
• Hand over the brand!
  by Yousef Tuqan Tuqan, CEO, Flip Media FZ-LLC

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Other Complimentary Downloads

• A visual guide to B2B Facebook pages Vol - 1
• Mobile Industry Trends 2011
  From Android’s role in the tablet market to 3D on mobile devices, here are ten trends set to shape the mobile industry in 2011.
• A visual guide to B2B Facebook pages Vol - 2

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