08:30 Opening remarks from the chair

08:45 Case study: Deploying a successful digital media campaign for Deloitte Consulting

• Implementing a digital media campaign
• Tracking results of the campaign
• Lessons learned and refinements being made

David Graham
Digital Channels Executive
Deloitte Consulting

09:30 Deploying multiple-screen interaction strategies for promoting customer engagement

• Across-the-line marketing strategies including social media
• Coordinating campaign rollouts across multiple media
• Interactive components to traditional marketing methods

Incorporating social media into marketing strategies to create compelling customer interaction

10:45 Weighing the respective benefits of “public” and “private” social networks

• Understanding operating within walled gardens
• Building your customer network internally or based on a third party platform
• Linking your private social network to public social platforms through APIs

Vincent Maher
Founder
Motribe

11:30 Understanding the importance of social media for gaming

• Using game mechanics to drive your game deep into social networks
• Adapting games to take advantage of social media behavior
• The natural fit which exists between the two

Leonard Ray Khan
Product Owner - Social Media and Gaming
DStv Online

13:15 Engaging with customers through social media

• Delivering marketing campaigns through social media channels
• Managing the labour-intensiveness of social media
• Distinguishing meaningful interaction from unhelpful negative feedback
• Understanding the differences and limitations of social media platforms, to tailor the marketing message accordingly

Suzanne Stokes
Brand Manager Social Media & Social CRM
MWEB Connect

14:00 Determining the demographic variation in the use of social media

• Understanding variation in digital and social media usage across demographic lines: gender, age, income level and ethnic background
• Employing demographic data in targeting a marketing message more precisely
• Choosing the right medium for your message

Ronel du Preez
Digital Marketing Manager
Sun International

Measuring and Proving ROI for digital marketing

15:00 Tracking effectiveness of digital campaigns to produce meaningful ROI information

• Targeting the right audience with your message
• Obtaining meaningful analytics from your digital assets
• Transforming analytics into strategically relevant information

15:45 Measuring ROI on digital marketing

• Costs associated with digital marketing
• Tracking relevant campaign timelines
• Timeline correlation to measure campaign effectiveness
• Using analytics and survey data to draw causal inferences

16:30 Closing remarks by chair